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A target market is the market segment which a particular product is marketed to. It is often defined by age, gender and/or so
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MarketPlan target market services identify, validate and measure potential target market issues and opportunities.
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The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify your target market and how to zero in on your target market by using market segmentation.
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