•Companies set for Super Bowl spotlight - Jan. 20, 2004
Although advertising rates for a 30-second Super Bowl spot on CBS hit a record $2.3 million, companies don't see the price as the main obstacle to appearing on marketing's biggest stage.
•USATODAY.com - Apple's '1984' Super Bowl commercial still stan...
Funny, but hardly anyone seems to remember that during the 1984 Super Bowl, while the Los Angeles Raiders were crushing the Washington Redskins, a commercial popped up featuring Bill Bixby The Hulk, Eddie's father, the guy who had...
•The Super Bowl special. - By Seth Stevenson - Slate Magazine
Game-time conditions are perfect here in my living room. We've got a vat of chili. We've got my beloved Pats, poised to go dynastic. And we're set to be entertained by some mold-breaking, gut-busting, tear-jerking commercials. Yes...
•Super Bowl Ads Just Won't Let Go
Marketers hoping for spillover to Web, cell phones in this year's
battle of the Super Bowl ads.
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